MountProspectRecruiter Since 2001
the smart solution for Mount Prospect jobs

Digital Marketing Specialist

Company: Robert Bosch Tool Corporation
Location: Mount Prospect
Posted on: June 7, 2021

Job Description:

Job Description

The Digital Marketing Specialist works in conjunction with the User Marketing team to execute digital campaigns and support ongoing marketing operations. As Digital Marketing Specialist, you support end-user database aspects, and collaborate with the User Marketing team, to identify emerging digital opportunities as well as execute strategy to gain market share within existing channels. The position requires owning and operating a variety of digital tools to help manage our brand voice across all digital activities and channels. You will also work closely with Digital thought-leaders both internally (domestic and globally) and externally to maintain strategic brand direction and campaign execution.

  • Consult, develop and assist in execution of B2C digital campaigns based upon outlined strategy and business goals.
  • Establish data collection process and data flow through digital marketing ecosystem. Troubleshoot technology platform data flow issues. Connects digital and off-line data to technology platforms. Establishes, maintains, and organizes user data.
  • Develop and support automation of digital marketing campaigns. Assist in audience segmentation working with User Marketing Team and Digital Leaders to understand end user audiences and develop recommendations to create personalized digital experiences, increase website visits and drive user generated content on websites.
  • Manage vendor communication and relationship for digital systems.
  • Stays up-to-date on competitor, industry and emerging tools. Function as a web ecosystem subject matter expert for Power Tools North America. Identify and evaluate additional tools that can increase the efficiency of our digital ecosystem. Educates internal teams on new and existing digital platforms and tools and advocates best practices. Lead exploration and evaluation of new digital technology vendors.
  • Lead digital system audits. Ensuring users have the proper access and users are removed when access is no longer required.

Qualifications

  • Bachelor's degree in Marketing or related field, along with 0-3 years of relevant Marketing experience.
  • Experience with marketing CRM, email marketing, media buying processes, tools, platforms, privacy regulations, and/or platform capabilities in a digital ecosystem.
  • Strong problem-solving and analytical skills, the ability manage multiple projects with time sense of urgency.
  • Proven track record of being proactive and solutions driven.
  • Demonstrate a strong curiosity and appetite to learn
  • Ability to work autonomously while still being highly collaborative.
  • Analyze and review results of digital marketing campaigns and adapt future campaigns based on insights.
  • Excellent teamwork, communication, presentation and organization skills.
  • Strong MS Office Skills.

Keywords: Robert Bosch Tool Corporation, Mount Prospect , Digital Marketing Specialist, Other , Mount Prospect, Illinois

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Illinois jobs by following @recnetIL on Twitter!

Mount Prospect RSS job feeds