Director of Consumer Insights & Analytics
Company: Mizkan America, Inc.
Location: Mount Prospect
Posted on: September 21, 2023
Job Description:
Director of Consumer Insights & Analytics - #23-127 Mount
Prospect , IL Area of Interest Marketing Position Type Full-time
Job Description The Director, Consumer Insights and Analytics
(CI&A) is a senior leadership position, in the Marketing
organization, responsible for overseeing and driving the strategic
direction of data analysis, insights generation and data driven
decision making for Mizkan America. - This role will support our
two business units: Meal Solutions & Flavor Enhancers, and oversee
a team of 1 Associate Director of Analytics, a Sr. Insights Manager
and a Associate Manager of analytics. - As a strategic business
partner to our organization, the Director of CI&A will be
shaping brand strategies, optimizing connected commerce investments
and deepening human centricity. Furthermore, this individual will
continue to modernize the function by introducing new tools,
resources and fresh thinking to reinvent the way that Mizkan
generates evidence for decision making accelerating the speed from
data to insight to key actions. - He/ she is responsible for
collaborating with key cross functional stakeholders to provide
actionable insights that drive business growth, enhance brand
equity and improve consumer experiences. - ESSENTIAL DUTIES AND
RESPONSIBILITIES: Strategy and Leadership:
- Define the overall vision and strategy for Insights and
Analytics at Mizkan America, aligning with the organization's
business goals and objectives.
- Lead, mentor and managing a high performing team.
- Foster a culture of innovation, collaboration, and
future-focused thinking. Data Analysis and Insights:
- Develop a holistic data vision and strategy for Mizkan
leveraging ALL data - syndicated, traditional research, social
media, retailer data, etc.
- Provide foresight to the organization by providing a clear
understanding of macro trends as a result of key cultural shifts in
society.
- Collaborate with cross functional teams to identify key
business questions and data needs, translating them into analytical
solutions.
- Utilize advanced statistical and machine learning techniques to
analyze data and generate insights that support strategic decision
making. Technology and Tools:
- Stay current with industry trends, emerging technologies and
best practices in data analytics, artificial intelligence, and
machine learning.
- Evaluate and implement analytics tools and platforms and
technologies that enhance the organization's analytical
capabilities. Measurement:
- Establish and track effectiveness and efficiency of marketing
activities across media, connected commerce and trade, and
recommend optimization of plans based on key learnings to achieve
KPIs.
- Develop, track and implement key KPI dashboards at the service
of measuring business performance and identifying key Jobs to be
Done. Communication and Collaboration:
- Collaborate cross functionally to support data/ insights-led
decision making across the organization.
- Partner with marketing team to uncover insights and turn them
into actions that drive world class marketing.
- Bring insight into action with retail partners through shopper
research and joint ideation and business planning.
- Partner with Innovation to identify white space opportunities
and unmet consumer needs.
- Collaborate with the R&D team in development of new
formulas and optimization of existing or productivity projects at
the service of improving the bottom-line. EDUCATION, EXPERIENCE,
AND QUALIFICATIONS:
- Bachelor's Degree required, MBA preferred.
- Minimum 8-10+ years' experience in Marketing, Brand Management
and/or Research, with significant experience in consumer analytics,
consumer insights, and market research in the CPG industry.
- CPG experience working across channels: grocery, mass
merchants, drug, club, e-commerce, etc.
- Strategic thinker with a business mindset and the ability to
align CI&A strategies with organizational goals.
- Excellent influencing, collaborating and negotiating skills,
with experience leading alignment in a cross-functional
organization.
- Strong communication, presentation and interpersonal skills
with the ability to translate data and insights into clear,
actionable implications and recommendations.
- Strong analytical and problem-solving skills, especially in
analyzing, understanding, and clearly communicating the customer
decision journey with traditional methods (e.g., survey
analytics).
- Visionary who can drive change to put Mizkan at the forefront
of insights and analytics.
- Prior supervisory experience required.
- Able to effectively manage, negotiate with, and deliver results
working with external resources.
- Ability to travel 20%. Location(s)
#J-18808-Ljbffr
Keywords: Mizkan America, Inc., Mount Prospect , Director of Consumer Insights & Analytics, Executive , Mount Prospect, Illinois
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