Senior Manager, Digital Marketing Optimization
Company: Horizon Therapeutics
Location: Mount Prospect
Posted on: May 14, 2022
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Job Description:
Working at Horizon is more than a job - it's personal. For us,
success is measured by the numbers that matter most - the number of
lives we touch, the number we change and those we work tirelessly
to help save. We're a team of agile, out-of-the-box thinkers who
are inspired to do more because we know we're a part of something
bigger. We strive to build meaningful careers at a company whose
values we share because when we live up to our potential, we help
others live up to theirs.
Position Summary:
Horizon is expanding its data-driven digital marketing
capabilities. The Senior Manager, Digital Marketing Optimization
will lead the development of Horizon's conversion optimization
program for websites and emails to improve digital performance.
This individual will also manage Horizon's Google Analytics and
Google Tag Manager enterprise strategy in close coordination with
partner agencies and Horizon's commercial analytics department.
This is an exciting opportunity to lead establishing a consistent
data and test-driven marketing approach across all Horizon
businesses.
Responsibilities:
Develop enterprise conversion optimization strategy in partnership
with Horizon digital business leads Provide strategic
recommendations to digital business leads for optimizing key
conversion points in their marketing funnels, design A/B tests to
improve key actions Lead the execution of conversion optimization
tests and strategy in partnership with Horizon digital business
leads Provide recommendations for advancing data/test-driven
marketing initiatives in a restricted life science environment Lead
the development and improvement of marketing analytics reporting
and dashboards in coordination with agency partners, Horizon
corporate analytics, and Horizon brand leads Supervise enterprise
Google Analytics 360 implementation and manage optimizations and
future integrations into commercial analytics Supervise enterprise
Google Tag Manager implementation and manage ongoing optimizations
and standardization Collaborate across stakeholders including
agency partners, Horizon digital business leads, corporate
analytics, the web development team, and the Horizon medical and
regulatory review team Directly contribute to updates and
optimizations across web analytics and optimization platforms
including Google Analytics 360, Google Tag Manager, Google Data
Studio, Hotjar, and Google Optimize
Qualifications and Skills Required:
BA/BS degree required 5+ years hands-on experience with web and
email optimization, conversion rate optimization, and working in a
content management system 5+ years' experience with Google
Analytics/Google Analytics 360 required 5+ years' experience with
Google Tag Manager required 5+ years' experience with Google
Optimize or similar testing platforms required 5+ years' experience
with Google Data Studio/Tableau/PowerBI or similar preferred
Current Google Analytics certification preferred Experience with
Google BigQuery a plus Knowledge of html/css a plus Experience
collaborating with vendors and analyst teams preferred. Proven
track record of improving conversion rates, measuring and analyzing
data Strong analytics skills and data-driven mindset
Detail-oriented with exceptional organizational skills Experience
working in a fast-paced environment Proficient in Microsoft Office
Professional, proactive demeanor Strong interpersonal skills.
Excellent written and verbal communication skills
Horizon Core Values & Competencies:
Growth
Manages Ambiguity Strategic Mindset Demonstrates Self-awareness
Cultivates Innovation Develops Talent
Accountability
Drives Results Ensures Accountability Decision Quality
Transparency
Courage Collaboration Instills Trust
Horizon requires all U.S. employees to be fully vaccinated, as a
condition of employment, with either Pfizer (fully approved by the
U.S. Food and Drug Administration), Moderna or Johnson & Johnson
(currently granted emergency-use authorization by the FDA). "Fully
vaccinated" is defined as two weeks after your final dose of the
Pfizer, Moderna, or Johnson & Johnson vaccine. Horizon will provide
medical and religious accommodations as required by law.
Horizon Therapeutics plc does not discriminate on the basis of
race, color, religion, gender, sexual orientation, national origin,
age, disability, veteran status, or any other characteristic
protected by law. It is our intention that all qualified
applications are given equal opportunity and that selection
decisions be based on job-related factors. Any individual, who,
because of a disability, needs accommodation or assistance in
completing this application or at any time during the application
process, should contact the Human Resources Department.
Keywords: Horizon Therapeutics, Mount Prospect , Senior Manager, Digital Marketing Optimization, Executive , Mount Prospect, Illinois
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