Marketing Manager

Company: Ametek, Inc.
Location: Mount Prospect
Posted on: May 28, 2023

Job Description:

Telular AMETEK is a technology leader in IoT solutions for commercial telematics, telemetry, and petroleum logistics, as well as the security and home automation market. For over thirty years we have been making smarter connections for our customers. By combining wireless technologies, purpose-built devices, and SaaS commercial offerings, we've been a disruptive force in the IoT market.Job description: Your Impact:Reporting to the Business Manager, SkyBitz, this role will manage all demand generation for Telular AMETEK. In addition this role will partner, drive and develop marketing strategy for the company in line with company objectives. Coordinating marketing campaigns with engineering, product and sales activities. Multi-faceted execution and reporting on marketing programs in a B2B environment. Expertise in demand generation, conversion strategy and paid media. An entrepreneurial mindset with experience in managing projects in an agile framework. This position is located in our Atlanta office. Key responsibilities include: Develop more than ten million in annual customer value (ACV) annually through demand generation tactics.Regular delivery of demand generation campaigns for three product lines while managing paid media budget.Develop strategy and execute marketing plans for annual product and monthly feature releases.Diagram sales stages and create content through each stage in the buyer journey.Publish engaging digital content to websites and other web applications weekly.Drive strategy of Salesforce business integrations and market intelligence.Contribute to Market Requirement Documents (MRD) supporting the Product Management team.Monthly reporting on digital marketing KPIs to sales management and executive teams.Ongoing non-managerial duties and responsibilities Develop and own key relationships with outside vendors and partners.Lead marketing projects by developing metrics, ensuring objectives are met, and projects stay on budget.Strategically build integrated marketing campaigns and see projects from inception to delivery.Write creative briefs that accurately scope projects, timelines and budgets.Assess competitors' digital marketing efforts to identify new opportunities for organic traffic and paid lead generation.Develop inbound programs that drive conversions.Maintain internal relationships with sales leaders and software integration projects with IT.Experience & Accomplishments The ideal candidate should provide examples with metrics on lead generation, organic growth and conversion strategy. Qualified candidates for this position should be familiar with demand generation tactics, targeted digital advertising and marketing technology implementations.Comprehension in full-funnel marketing, buyer journeys, customer lifecycles and churn metrics are imperative.Experience with processes that drive marketing qualified leads to sales accepted leads.Volunteering or activism in the marketing or trade associations. Required Skills, Abilities & Knowledge: Bachelor's Degree3 to 5 years of experience in digital marketing and reportingKnowledge of web publishing with Wordpress, SiteCore and other content management systems.Proficiency in Microsoft Office, Salesforce, Pardot, Demandbase, Google Ads, Tag Manager and Analytics.Experience building strong landing pages.Entrepreneurial mindset with the ability to multitask in a collaborative team environment.Ability to travel to other offices for support business meetings, customer events, and tradeshows.Preferred Skills, Abilities & Knowledge: Agile project management experience.Building Gantt charts and roadmaps.Mentoring junior marketers in digital. Why Telular? We are Telular, a business unit of AMETEK and a technology leader in IoT solutions for the commercial telematics, security and home automation markets. For over thirty years we have made smarter connections for our customers. By combining wireless technologies, purpose-built devices, and SaaS commercial offerings, we've been a disruptive force in the IoT market. We're proud of our culture of innovation and dedication to customer success that has put us in a favorable growth position based on a large and loyal customer base and an ever-increasing number of applications for its solutions.PDN-99152654-0d86-4441-be70-3442078a8f03

Keywords: Ametek, Inc., Mount Prospect , Marketing Manager, Advertising , Mount Prospect, Illinois